The all-out battle over the 401(k) default option
The fight for the default option, like the competition to be a plan’s record keeper or adviser, could change the largely cooperative DCIO landscape.
While record keepers and advisers engage in a winner-takes-all fight for DC plans – unlike asset managers, which can share the pie – the battle for the default investment option pits all the players against each other.
Yet cooperation among all three parties is critical for the success of a r
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